Photograph, pigment print

Three children play on a site strewn with rubbish. There are some dilapidated structures in the background and four billboards with posters advertising Courage ale, Cerebos salt, Del Monte tinned pineapple, Embassy and Kensitas cigarettes, gas heaters and BP petrol.
Fred Wilfred worked as Chief Photographer for Hawker Siddeley Aviation during the 1950s. In 1963 he started his own commercial and portrait studio in Hampton Hill. Wilfred was a member of the Richmond and Twickenham Photographic Society and a founder member of the London Portrait Group. Acclaimed for his portraiture and wedding photography, his documentary work, like this photograph, has remained largely unseen.