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Fashion — 1967

Dress

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A printed cotton voile mini-dress cut from a full circle of fabric. Designed by The Fool, a fashion collective led by Dutch designer Marijke Koger. With financial backing from the Beatles, The Fool opened a boutique in Baker Street in 1967. The multicoloured, psychedelic premises became a hang-out for hippies but the business lost money fast.

This garment was purchased and worn in 1967 by Dilys Marie Parsons who was born in 1942. At the time she was the supervisor of the typing pool at the Minnesota Mining and Manufacturing Company in Wigmore Street. She walked past The Fool every day on her way to and from work. She bought the dress as a sun-dress, wearing it over either a bright orange or a lime-green bikini for holidays in Spain, Majorca and Italy. The dress was one of the cheaper items in the shop.

The dress has bands of fabric forming the collar and ties over the shoulder. The fabric of the dress is printed in red, yellow, turquoise and green in a feather pattern which resembles marbling. The garment label, showing an apple on a dark blue ground scattered with stars, is influenced by the design of the tarot card from which the boutique derived its name.

Category:
Fashion
Object ID:
2005.148/1
Object name:
dress
Object type:

dress

Artist/Maker:
The Fool
Related people:

Related events:

Related places:

94, Baker Street, Camden, London W1[Camden], Camden

Production date:
1967
Material:

cotton

Measurements/duration:
H 1070 mm, W 420 mm (approx), L 950 mm, W 450 mm (armpit to armpit), W 115 mm (skirt, full extent) (overall)
Part of:
—
On display:
—
Record quality:
100%
Part of this object:
—
Owner Status & Credit:

Permanent collection
Acquired with the aid of the Friends of Fashion Purchase Fund

Copyright holder:

digital image © London Museum

Image credit:
—
Creative commons usage:
—
License this image:

To license this image for commercial use, please contact the London Museum Picture Library.

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Fashion 20th century London Fashion & Style Camden
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