Badge, charity badge

World War I fabric flagday emblem. In the centre is printed a depiction of a young girl leading a blind veteran carrying a stick with the caption 'Blinded for you'. The soldier is dressed in the distinctive blue uniform worn by all soldiers wounded and disabled in World War I, often referred to as 'Convalescent Blues'. The central medallion is surrounded by a border decoration of forget-me-not flowers. On the reverse is printed an appeal to 'Help the brave blinded men of St. Dunstan's who have given their sight for you in the war', together with an illustration of the charity's hostel in Regent's Park that housed 16 servicemen. The newspaper proprietor Arthur Pearson founded St. Dunstan's in 1915. Pearson had lost his own sight through glaucoma and aimed to help service men blinded in World War I to lead independent lives by training them in new skills. In 2005 the organisation celebrated its 90th anniversary.

The depiction of soldiers wearing 'Convalescent Blues' was often seen on flag day emblems to encourage donations and support for wounded soldiers.