Fashion & Style
Uncover London’s evolving styles and trailblazing designers through these objects, stories and blogs.
Blogs-And-Stories

Selfridges: The store that shook up London shopping
With its bold advertising and top customer service, Selfridges brought American glamour to the capital


Rediscover London's lost art of flower-making
Explore the almost-lost but enchanting Victorian craft of flower-making, once a bustling industry in London

Foo Ying’s cheongsams: From India to London
Four traditional Chinese cheongsams tell the story of a family’s journey to London

Francis Golding: A life in clothes
The late fashion icon curated a distinctly London wardrobe over many decades of his life

Savile Row: The heart of London tailoring
Two centuries of Britain’s best bespoke clothing has centred around this Mayfair street

London’s lost department stores
Circus animals? Couture workshops? Shopping used to look a bit different

Windrush style: Psychology, identity & resilience
The psychological impact and cultural significance of Black Caribbean fashion among the Windrush Generation

Black & British: A fashionable Windrush story
Explore how fashion among the Windrush generation has become a form of cultural expression

One 1930s wedding dress, five brides & two world events
This unassuming vintage wedding dress, made in the 1930s, holds a fascinating story

A fashion for women's suffrage, via Christina Broom's lens
What do the clothes worn by Christina Broom's protagonists say about them and the period?

Bomber jackets: From military gear to fashion icon
A personal take on the evolution of the bomber jacket and its allure for women

Knit & purl: Tudor knitting in London
Unravel the fascinating world of Tudor knitting in contemporary London

Hattention, please! 4 fabulous headgears
London’s headgear has more history than you’d imagine

A history of muffs: A forgotten fashion accessory
From status symbol to winter essential, muffs have had a fascinating journey

‘A leather jerkin well examined’: Tudor fashion's unsung hero
A rugged, sleeveless jacket that shaped 16th-century style

Norman Hartnell’s 1928 wedding dress: A gown’s curious journey
A wedding dress that never walked down the aisle

Vivienne Westwood & Malcolm McLaren: King’s Road royalty
Their boutique at 430 King’s Road brought creativity – and controversy – to 1970s fashion