Love, history & hidden vaults: Win a VIP Valentine's experience
Looking to sweep someone off their feet this Valentine's? Forget roses and candlelit dinners – how about donning a hard hat to explore the hidden heart of London’s newest museum?
We’re giving five lucky pairs (lovers or friends!) a behind-the-scenes rendezvous at the restoration of our new home in two historic Smithfield market buildings, set to open from 2026.
Picture this: strolling hand-in-hand through our network of secret vaults, swooning over stunning Victorian ironwork, and getting a sneak peek of history in the making – now that’s a story worth sharing over dinner.
Speaking of dinner, we’re throwing in a £150 gift voucher for each pair to dine at St. JOHN, plus one lucky duo will receive a one-night hotel stay including breakfast courtesy of our friends at Hart Shoreditch, redeemable at a later date.
Feeling the spark yet? Make the first move and enter now below…
Entries are now closed.
Please note:
The event will take place at the new London Museum site in Smithfield on Thu 13 Feb between 10am and 1pm.
This tour is of an active building site which currently contains uneven surfaces and is only currently accessible via a staircase. Visitors may also expect loud noises and other disruptions, meaning there may be access limitations on entering the site at this time. We’ll contact successful entrants to discuss any access requirements or specific needs for joining the tour in advance.
For health and safety reasons, no skirts, shorts, or vest tops are permitted onsite. Visitors will be provided with required PPE.
This event will be captured by London Museum’s social media teams. An external media partner may be present to cover the event.
Hart Shoreditch Hotel London, Curio Collection by Hilton draws inspiration from the area’s rich industrial history and combines this with beautiful craftsmanship. Old-world charm meets contemporary design in our welcoming hotel. Discover modern guest rooms, innovative meeting spaces, and thoughtful touches, like curated books and a wrought iron staircase.
Find out more about Hart Shoreditch Hotel
Celebrated for their ‘nose-to-tail’ dining philosophy, renowned British restaurant group St. JOHN was established in Smithfield in 1994 by chef Fergus Henderson and restaurateur Trevor Gulliver. Alongside three London restaurants: St. JOHN Smithfield, St. JOHN Bread and Wine and St. JOHN Marylebone, the group has expanded to include three bakery locations: St. JOHN Bakery Arch, Neal’s Yard Bakery and Borough Corner, plus the Boulevard Napoléon winery in South West France.
Find out more about St. JOHN
You must be 18 years or over to participate in this competition. We will only accept one entry per email address.
The competition will close at midnight on Tuesday 4 February 2025. Winners will be chosen at random and notified by email before Thursday 06 February 2025.
The event will take place at the new London Museum site in Smithfield on Thursday 13 February between 10am – 1pm.
Winners must be available for the tour on the date and time specified. This prize is not transferable with no cash alternative.
Hart Shoreditch overnight hotel stay on a bed and breakfast basis (stay from Thursday to Sunday night), subject to availability and to be redeemed within 12 months. The stay date will not include Bank Holidays.
St. JOHN gift cards can be used at any St. JOHN restaurant or retail location excluding online. For full gift card terms & conditions, please visit the St. JOHN website.