Printed Ephemera — 1940
Don't leave the Bovril Sandwiches behind!
Bovril was manufactured in London from 1884 initially from a small factory located in Old Street, Shoreditch. The product was often promoted through large adverts; in 1909 the first Bovril electric advertising sign was erected in Piccadilly Circus. This billboard advert was designed and produced by Benson's advertising agency in 1940. During the Second World War Bovril was promoted as a nourishing drink, a spread for toast and a flavouring for the somewhat bland diet of rationed food.
- Category:
- Printed Ephemera
- Object ID:
- 84.1/107
- Object name:
- Don't leave the Bovril Sandwiches behind!
- Object type:
- Artist/Maker:
- —
- Related people:
- Related events:
- Related places:
- Production date:
- 1940
- Material:
paper, ink
- Measurements/duration:
- H 1012 mm, W 1522 mm (paper)
- Part of:
- —
- On display:
- —
- Record quality:
- 60%
- Part of this object:
- —
- Owner Status & Credit:
Permanent collection
- Copyright holder:
digital image © London Museum
- Image credit:
- —
- Creative commons usage:
- —
- License this image:
To license this image for commercial use, please contact the London Museum Picture Library.