Printed Ephemera — 1930
Guinness is good for you
In 1928 Benson's advertising agency won the prestigious Guinness account. To build an image for the popular drink, director Oswald Green employed a simple research method: he visited pubs and asked people why they drank Guinness. The answer was invariably 'because it's good for you', and so the famous phrase was born. As the company's in-house illustrator and later art director, John Gilroy created Guinness's hallmark artwork. A Royal College of Art graduate, Gilroy went on to produce nearly 50 poster designs for Guinness over the next 35 years.
- Category:
- Printed Ephemera
- Object ID:
- 84.1/520
- Object name:
- Guinness is good for you
- Object type:
- Artist/Maker:
- Benson
- Related people:
- Related events:
- Related places:
- Production date:
- 1930
- Material:
paper
- Measurements/duration:
- H: 758 mm L: 607 mm
- Part of:
- —
- On display:
- —
- Record quality:
- 60%
- Part of this object:
- —
- Owner Status & Credit:
Permanent collection
- Copyright holder:
Diageo
- Image credit:
- —
- Creative commons usage:
- —
- License this image:
To license this image for commercial use, please contact the London Museum Picture Library.