Printed Ephemera — 1928-1935
Guinness on draught, Guinness is good for you
Advertising poster for Guinness produced by Benson's advertising agency bearing the catchphrase 'Guinness is good for you'. In 1928 Benson's won the prestigious Guinness account. To build an image for the popular drink, director Oswald Green visited pubs and asked people why they drank Guinness. The answer was invariably 'because it's good for you', and so the famous phrase was born. As the company's in-house illustrator and later art director, John Gilroy created Guinness's hallmark artwork. A Royal College of Art graduate, Gilroy went on to produce nearly 50 poster designs for Guinness over the next 35 years.
- Category:
- Printed Ephemera
- Object ID:
- 84.1/518
- Object name:
- Guinness on draught, Guinness is good for you
- Object type:
- Artist/Maker:
- Gilroy, John
- Related people:
- Related events:
- Related places:
- Production date:
- 1928-1935
- Material:
paper, ink
- Measurements/duration:
- H 275 mm, L 605 mm (overall)
- Part of:
- —
- On display:
- —
- Record quality:
- 100%
- Part of this object:
- —
- Owner Status & Credit:
Permanent collection
- Copyright holder:
Diageo
- Image credit:
- —
- Creative commons usage:
- —
- License this image:
To license this image for commercial use, please contact the London Museum Picture Library.