Printed Ephemera — 1931-1935
Safety First
Album containing a complete set of cigarette cards from the 'Safety First' series. The cards were given away free in packets of cigarettes manufactured by WD & HO Wills. Sponsored by the Ministry of Transport this series of cigarette cards was intended to educate the public about the Highway Code and road safety. Each card relates to a different aspect of road safety. On the front of the card is a captioned image, on the reverse is printed a fuller explanation about the aspect of road safety captioned.
- Category:
- Printed Ephemera
- Object ID:
- 61.76/3
- Object name:
- Safety First
- Object type:
- Artist/Maker:
- W. D. and H. O. Wills
- Related people:
- Related events:
- Related places:
- Production date:
- 1931-1935
- Material:
paper, card, ink
- Measurements/duration:
- H m, L mm (overall)
- Part of:
- —
- On display:
- —
- Record quality:
- 100%
- Part of this object:
- —
- Owner Status & Credit:
Permanent collection
- Copyright holder:
digital image © London Museum
- Image credit:
- —
- Creative commons usage:
- —
- License this image:
To license this image for commercial use, please contact the London Museum Picture Library.