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Printed Ephemera — C. 1825

Trade card

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Trade cards were an early form of commercial advertising used to attract customers. They came into general use in the eighteenth century when they typically featured an engraving of the trader's shop sign. By the beginning of the nineteenth century cards were often decorated with an engraving illustrating the product in use.

This was Robert Anderson's trade card, a gunmaker with premises on Macclesfield Street, Soho. Anderson was a journeyman at the firm Forsyth and Co. in Piccadilly before establishing his own business. He specialised in making guns for hunting, a popular country pursuit for his wealthy West End clients. On his trade card a hunter is shown using one of Anderson's rifles to shoot game in a rural scene. A gun dog can be seen in the foreground running off to pick up the falling bird. London enjoyed an international reputation for producing high quality firearms. Gunsmiths in Birmingham, a rival manufacturing centre, and even abroad, would falsely claim that their products were made in London to increase their value.

Category:
Printed Ephemera
Object ID:
NN22009
Object name:
trade card
Object type:

trade card

Artist/Maker:
—
Related people:

Anderson, Robert

Related events:

Related places:

12 Queen Street, Golden Square, City of Westminster, London [City of Westminster], City of Westminster

Production date:
c. 1825
Material:

card

Measurements/duration:
H 90 mm, W 64 mm (overall)
Part of:
—
On display:
—
Record quality:
100%
Part of this object:
—
Owner Status & Credit:

Permanent collection

Copyright holder:

digital image © London Museum

Image credit:
—
Creative commons usage:
—
License this image:

To license this image for commercial use, please contact the London Museum Picture Library.

Tags

Printed Ephemera Hanoverian Georgian Class & Economics Trades & Workers City of Westminster
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