Charity flag, flagday emblem

World War I charity lapel flag with fastening pin issued to raise funds for the Red Cross 'Our Day' fund. The lithograped emblem in the shape of a red cross captioned 'Our Day' depicts a red cross motor ambulance. The emblem was one of five purchased by Ernest King during a street collection to raise funds for the Red Cross on 16th October 1917.
The British Red Cross was the single largest charity operating during World War I.

Flagdays were an established feature of London life during World War I. Each charity was alloted specific flagdays where volunteers, often women and young girls, would stand on the streets carrying a collecting tin and tray of emblems offered in exchange for a cash donation.