Charity flag, flagday emblem

World War I charity lapel flag with fastening pin. The paper emblem is lithographed on one side with a portrait of Earl Kitchener surrounded by a memorial wreath and on the reverse with the message 'Kitchener, do not forget my boys' The emblem was purchased by Ernest King from a charity street collector on 7th Novermber 1916, designated 'Roll of Honour Day' to raise funds for the British troops.
Earl Kitchener, Secretary of State for War died in June 1916 when the HMS 'Hampshire', on which he was travelling to Russia, struck a mine.

Flagdays were an established feature of London life during World War I. Each charity was alloted specific flagdays where volunteers, often women and young girls, would stand on the streets carrying a collecting tin and tray of emblems offered in exchange for a cash donation.