Measuring Up
Encouraging non-NPO museums to carry out self-assessments, peer reviews and audience surveys, to help measure exhibition quality.
Museum Development London worked with Arts Council England, their contractors Counting What Counts and Museum Development England to create a streamlined, non-NPO museum approach to the Impact and Insight Toolkit.
The programme supports museums to develop an exhibition and use a nationally-piloted online platform to evaluate the exhibition's quality using self-assessments, peer reviews and audience surveys.
Museums will be intensely supported by the Museum Development Officer for Audiences throughout the programme.
If you are interested in evaluating your exhibitions or would like some advice on how to approach Evaluation or Surveys (including Visitor Surveys and Programme Evaluation Forms) in your organisation, please contact Rachael Crofts, Museum Development Officer Audiences.
How to apply
This programme has now closed.
Previous grants
2024–2026
The grants funded the following museums:
- Bethlem Museum of the Mind
- Kingston Museum
- Leighton House
PDF: 1.7 MB
Read detailed case summaries about the projects, completed in March 2026.
2022–2024
In February 2022, we launched year one and year two of our Measuring Up programme. These grants focused on enabling museums to develop, evaluate and analysis the quality of the exhibitions and events they were producing.
MDL has also produced a detailed case study on this pilot programme, which is highlighted as a main sector resource on the Art Council England’s Investment Principles Resource Hub for Ambition & Quality and features as one of the Impact and Insight Toolkit’s case studies.
MDL funded and supported the following museums:
- Bruce Castle Museum
- The View, Epping Forest Visitor Centre
- Cartoon Museum
- Florence Nightingale Museum
- Freud Museum
- Fulham Palace
PDF: 3.1 MB
Read detailed case summaries about the projects, completed in March 2024.
More programmes
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Diversity Matters
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Fund the Future
Helping museums improve their income generation strategies
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Local authority programme
Improving the resilience of local authority museums and archives service
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Becoming more Welcoming
Helping museums embrace equality, diversity and inclusion
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Recharge
Helping museums respond to increasing challenges without any budget increase
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Roots & Branches
Creating an environmentally aware and active sector
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Victory 80
Supporting museums to commemorate the 80th anniversary of victory in Europe and Japan