Museum Development London worked with Arts Council England, their contractors Counting What Counts and Museum Development England to create a streamlined, non-NPO museum approach to the Impact and Insight Toolkit.

The programme supports museums to develop an exhibition and use a nationally-piloted online platform to evaluate the exhibition's quality using self-assessments, peer reviews and audience surveys.

Museums will be intensely supported by the Museum Development Officer for Audiences throughout the programme.

If you are interested in evaluating your exhibitions or would like some advice on how to approach Evaluation or Surveys (including Visitor Surveys and Programme Evaluation Forms) in your organisation, please contact Rachael Crofts, Museum Development Officer Audiences.

How to apply

This programme has now closed.

Previous grants

2024–2026

The grants funded the following museums:

  • Bethlem Museum of the Mind
  • Kingston Museum
  • Leighton House
Measuring Up 2024–2026 Summary Report

PDF: 1.7 MB

Read detailed case summaries about the projects, completed in March 2026.

2022–2024

In February 2022, we launched year one and year two of our Measuring Up programme. These grants focused on enabling museums to develop, evaluate and analysis the quality of the exhibitions and events they were producing.

MDL has also produced a detailed case study on this pilot programme, which is highlighted as a main sector resource on the Art Council England’s Investment Principles Resource Hub for Ambition & Quality and features as one of the Impact and Insight Toolkit’s case studies.

MDL funded and supported the following museums:

  • Bruce Castle Museum
  • The View, Epping Forest Visitor Centre
  • Cartoon Museum
  • Florence Nightingale Museum
  • Freud Museum
  • Fulham Palace
Measuring Up 2022–2024 summary report

PDF: 3.1 MB

Read detailed case summaries about the projects, completed in March 2024.